How Writers Can Build Better Relationships with PR Reps

8 Journalists and PR pros on building better relationships
Writers and PR professionals aren’t always the best of friends. But they’re both better when they work as allies. I know this because I’ve not only worked as a freelance writer most of my adult life, but because I also come from a PR background and ran a firm of my own for several years.

Writer-PR pro relationships can be contentious at times. Journalists and bloggers often ignore requests they get from PR folks. PR reps don’t always deliver on promises (or they do, but too late for a writer’s deadline).

Last summer I was asked to contribute to Muck Rack to talk about the pet peeves each group have about working with the other. So I did one better. I brought in 8 pros — 4 on each side of the aisle — to share their gripes.

Read the original post: PR Pros vs Journalists: Pet Peeve Showdown

Here’s the thing though. PR-writer relationships aren’t all bad.

I’d go so far as to say most are quite pleasant, and most are beneficial.

Journalists get access to interview sources through PR reps. Bloggers get event and product access for reporting and reviews.

PR pros get to know the writers covering their (or their clients’) industries, which makes it easier to get their pitches and news in front of best people when trying to secure coverage.

It’s a mutually beneficial relationship when handled correctly.

So I went back to Muck Rack with a follow-up post.

I brought back most of the original pros from the first post, with one change. This time I talked to PR pros Jeremy Pepper, Ike Piggot, Helen Reynolds, and Jason Falls. And I talked to journalists and bloggers Philippa Willitts, Sharon Hurley Hall, Lori Widmer, and Paula Hendrickson.

My guests weighed in again on PR-writer relationships — this time sharing positive experiences with the other side and thoughts on what brings both groups together in stronger professional relationships.

You can get a taste for what each of them had to say in the graphic below. Or go read the post for the full story.

Journalist and PR pro Relationships Quotes Infographic for Muck Rack

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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She runs numerous websites & blogs including All Freelance Writing,, and

Jenn has 18 years experience writing for others, around 13 years experience in blogging, and over 10 years experience in indie e-book publishing. She is also an Active member of the Horror Writers Association.

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